Brand Concepts extends licensing agreement with ABG Juicy Couture LLC
This expansion will enable the company to broaden, diversify, and reinforce its product offerings in the Indian market
Brand Concepts has executed an amendment to its existing long-term licensing agreement with ABG Juicy Couture LLC, the brand owner and licensor of ‘Juicy Couture’. In line with the company’s increasing investments in marketing and brand-building initiatives, and with a view to further protect and strengthen its long-term strategic interests, the tenure of the licensing agreement has been extended by an additional 5 years, thereby converting it into a 10 + 10-year long-term arrangement.
Further, the amendment also provides for the inclusion of select new product categories, including apparel, under the ‘Juicy Couture’ brand portfolio. This expansion will enable the company to broaden, diversify, and reinforce its product offerings in the Indian market.
Brand Concepts is apremier resource for licensed fashion and lifestyle brands in category - travelgears, bags and accessories.
