Indian government’s support for exporters is continuing and expanding, as it has been seen with a recent launch of the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM). Approved by the Union Cabinet in November 2025, the initiative will strengthen international market access for Indian exporters, particularly MSMEs, first-time exporters and firms from priority sectors. It will focus on improving buyer connect and enhancing India’s presence in global markets through structured and outcome-oriented market access interventions.

The MAS Intervention is being implemented under the NIRYAT DISHA sub-scheme of EPM and the Export Promotion Mission is jointly implemented by the Department of Commerce, Ministry of MSME and Ministry of Finance in coordination with Indian Missions abroad, Export Promotion Councils (EPCs), Commodity Boards and other industry associations.  Under the Market Access Support Intervention, structured financial and institutional support will be provided for activities including Buyer-Seller Meets (BSMs), participation in international trade fairs and exhibitions, Mega Reverse Buyer-Seller Meets (RBSMs) organised in India, and trade delegations to priority and emerging export markets.

Through the launch of the Market Access Support Intervention, the Government aims to provide Indian exporters with predictable market-entry pathways, stronger buyer engagement and data-driven policy support, enabling deeper integration into global value chains and sustained export growth.