Mahindra & Mahindra (M&M) has opened bookings for its newest SUVs - the XEV 9S and XUV 7XO. It reported a milestone of 93,689 consolidated bookings across both vehicles, with a booking value of over Rs 20,500 crore (calculated at ex-showroom price) till 2.00 pm on January 14, 2026.

The company has consistently led India’s SUV growth story by building category-defining products and scaling them with strong manufacturing and product innovation. With the XEV 9S and XUV 7XO, it is further strengthening its leadership by offering customers compelling choices across electric, diesel and petrol powertrains, aligned to distinct usage needs and evolving preferences in the authentic SUV segment.

Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.