Prithvi Exchange (India) has launched its Forex on WhatsApp service, a progressive digital initiative that further strengthens the company’s commitment to innovation, accessibility, and technology-led customer engagement in the D2C segment.  

With a longstanding reputation built through its extensive 33 physical branch network across the country, the company is now advancing toward a dynamic ‘BrickClick’ model, seamlessly blending its trusted offline presence with modern digital interfaces. This strategic integration enables customers to initiate their forex requirements digitally while continuing to benefit from the reliability, compliance framework, and service excellence that define the brand.

Through the WhatsApp interface, customers will be able to access live and dynamic foreign exchange rates instantly, initiate forex booking requests for currency purchase, encashment, or remittance, and resolve forex-related queries through an intuitive conversational interface. The launch of the WhatsApp Forex Assistance represents an important step in Prithvi Exchange’s strategic roadmap toward scalable digital infrastructure, enhanced customer accessibility, and future-ready service delivery models.

Prithvi Exchange (India) has emerged as a vibrant and trusted brand and that is widely recognized in the field of Foreign Exchange.