Allied Blenders and Distillers’ subsidiary -- ABD Maestro has unveiled ZOYA Pink Mix Berries Gin, a small batch-led extension of the celebrated ZOYA portfolio. The introduction of ZOYA PINK arrives at a time when India’s premium spirits landscape is witnessing strong momentum; driven by a new generation of consumers embracing craft-led offerings and experimentation with cocktails. Trending as a leading global market for spirits, consumer demand in India is increasingly being shaped by flavour-forward profiles, visual appeal, and elevated drinking experiences.

The launch further strengthens ZOYA’s positioning as a contemporary gin brand that combines refinement with modern flavour exploration. ZOYA Pink Mix Berries Gin is currently available in Maharashtra at a price of Rs 2,500 with a phased rollout planned across key markets in India. Zoya Gin portfolio with its existing flavours of Watermelon Gin and Espresso Coffee Gin has a strong established presence in key markets in India and expanding its presence in travel retail and key international markets.

Allied Blenders and Distillers is an Indian-made foreign liquor company. The company offers four Indian-made foreign liquor categories: whisky, brandy, rum, and vodka.