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HDFC Bank carves out rural banking as separate vertical

The move is a part of making the bank future ready, and will address the untapped opportunities in the market

HDFC Bank has carved out rural banking as a separate vertical and will be opening over 1,060 branches in mofussil areas and semi-urban pockets as part of the increased focus in FY23. The move is a part of making the bank future ready, and will address the untapped opportunities in the market.

The bank has tied up with Institute of Rural Management, Anand to chalk its rural initiative strategy which will look at consumer behaviour, customer satisfaction, service design, and service delivery.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.