Mphasis’ wholly owned subsidiary -- Mphasis Ireland has entered into definitive agreement(s) and acquired 100% shareholding in Theory and Practice Business Intelligence Inc (TAP) and its relevant affiliates. Following completion of the acquisition, TAP and its relevant affiliates have become wholly owned subsidiaries of Mphasis Ireland and stepdown subsidiaries of the company. The acquisition has an upfront consideration of 10 million Canadian Dollar at closing, with management milestone-based, multi-year contingent consideration of up to 20 million Canadian Dollar.

TAP is a technology company that developed Continuum AI, a Decision Intelligence platform, that combines AI with behavioral economics to improve business decision-making and understanding buyer behavior. By leveraging TAP’s Continuum AI, a modular and scalable platform designed to support the full spectrum of real-time enterprise decision-making, TAP brings together deep expertise in AI across domains such as demand forecasting, pricing, marketing, and supply chain decisions, enabling a broad set of other industry verticals. From descriptive analytics to predictive modeling to optimization, Continuum AI enables clients to harmonize intelligence across functions while preserving the nuance of customer behavior and the significance of high-stakes business decisions.

As a decision intelligence layer, Continuum AI helps accelerate time to value and enables more sophisticated decision-making through advanced AI capabilities, prebuilt machine learning models, and reusable model ontologies across areas such as revenue optimization, marketing, and promotions. Through this acquisition, the company and TAP will combine elements required to drive enterprise business outcomes using AI at scale. TAP’s Continuum AI adds the Decision Layer, using causal modeling, optimization, and behavioral economics to translate business objectives into intervention strategies.

Mphasis is a global service provider, delivering technology-based solutions across many sectors.