VIP Clothing has further strengthened its presence in the southern market with the introduction of its youthful Yuwa Series, following the successful launch of Frenchie X in Kerala. As part of its strategic growth plan, the Yuwa Series is tailored to appeal to India’s young, style-conscious consumers, reinforcing the brand’s commitment to offering bold and contemporary innerwear options across the region.

The Yuwa Series brings together a powerful lineup of modern, expressive innerwear options under the trusted VIP umbrella. The range includes Maxer, Azure, Ascent, Univo, and now One Up - a new, bold line of printed long trunks tailored for the expressive, fashion-forward youth who embrace individuality. All products are united under the vibrant tagline, ‘Confidence Starts with Comfort.’

VIP Clothing is a leading Manufacturer, Marketing and Distributor of Men’s and Women’s innerwear and socks under the brand name VIP, Frenchie, Feelings, Leader and Brat.