Tata Steel has launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform that assists individual home builders (IHBs) to construct their homes with more certainty and better control. The refreshed platform now offers an enhanced, enriching experience for IHBs with curated solutions, self-help tools, and engaging yet simplified content to help them manage their homebuilding projects efficiently with better outcomes.

The all new, easy, simple Aashiyana not only provides easy access to a range of products from the Tata Steel group, but also enriches the user experience by offering curated content that home builders can use to complete their dream projects to their fullest satisfaction. The platform features a consumer-centred, knowledge-focused, bite-sized content library in easy-to-understand and interactive formats (articles, videos, comic strips, infographics, illustrations and quizzes), across 31 broad topics spanning all 5 stages of homebuilding. It also offers DIY tutorials, product videos, and expert views to inform and inspire users. The portal's self-help tools will guide IHBs in planning effectively and completing projects within their budget by engaging them from the very start of their home building journey.

Aashiyana 3.0 will improve platform experience and build customer intimacy by offering interactive, gamified content empowering consumers improve purchase experience, increase platform engagement and ultimately build brand equity. By delivering a better and enhanced experience, this strategy aims to create consumer demand while reducing customer acquisition costs. 

Tata Steel, the flagship company of the Tata group, is the first integrated steel plant in Asia and is now the world’s second most geographically diversified steel producer and a Fortune 500 company.