Thomas Cook (India) has enhanced its network with the opening of its first outlet in the city of Varanasi. This newly launched outlet broadens the company’s access to 5 forex outlets across the state of Uttar Pradesh. 

Strategically located in Nadesar, the store offers strong city-centric accessibility positioned to serve both local customers and the significant inflow of inbound and NRI travellers visiting the spiritual capital. Varanasi sees a high volume of foreign tourists, especially during the winter season, and the new outlet aims to support them with its comprehensive forex services and an exclusive inaugural offer of zero transaction fees.

In addition, the store will cater to a wide consumer base across Varanasi and nearby cities such as Bhadohi and Jaunpur, creating a strong catchment for Thomas Cook India’s Foreign Exchange business. Key customer segments include Varanasi’s large student population travelling overseas, holidaymakers, and foreign nationals seeking currency exchange.

Thomas Cook (India) is the leading omnichannel travel company in the country offering a broad spectrum of services including foreign exchange, corporate travel, mice, leisure travel, value added services, and visa services.