Indian Hotels Company has secured trademark registration for the Taj sonic sound, a sound mark associated with the iconic brand Taj - marking a significant milestone in the evolution of brand protection in the Indian hospitality sector.

The registration legally protects the brand’s distinctive sonic identity as a trademark, recognising sound as a core brand asset. In an increasingly experience-driven marketplace, sonic branding plays a powerful role in shaping emotional memory and deepening consumer recall beyond visual cues. As hospitality brands expand into immersive, multi-sensory experiences, sound has emerged as a critical touchpoint for building trust, familiarity, and emotional resonance.

Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and recognized as one of Asia's largest and finest hotel company. It operates in the luxury, premium, midmarket and value segments of the market.