Urban Company’s quick service housekeeping vertical -- InstaHelp has crossed 50,000 daily bookings on February 22, 2026 (approximately 51,520 bookings), marking a major milestone in the company’s expansion into high-frequency home services.

Launched as a pilot in Mumbai in March 2025, InstaHelp has scaled in select micro-markets across five major metros -- Mumbai, Bengaluru, Delhi NCR, Hyderabad and Pune. InstaHelp offers consumers high quality housekeeping services for tasks like cleaning, dishwashing, laundry and meal preparation, all within 10-15 minutes from the time of booking.

The 50,000+ bookings milestone represents a peak day, and long-term growth will be shaped by sustained customer retention, service quality and scaling availability of professionals. While not a like-to-like comparison, Urban Company’s India Consumer Services business reached the milestone of 50,000 bookings in a day approximately 6 years from the start of operations.

Urban Company (formerly UrbanClap Technologies India) operates a technology-driven, full-stack online services marketplace for quality driven services and solutions across various home and beauty categories.