DSM Fresh Foods has established a structured procurement framework with PVR Aqua Producer Co,, a 300-member Fish Farmer Producer Organisation (FPO), and Bahudeshiya Matsya Jivi Sahkari Samiti, Dahawa, a registered fish cooperative.

Under the arrangement, the company will gain priority access to aggregated production from around 300 fish farmers on an immediate basis, with Production planning and harvest cycles will be aligned to company demand. Pricing structures will follow pre-agreed benchmark-linked frameworks, reducing mandi exposure. It will implement quality, feed, and yield protocols to standardise output.

Further, the company has signed a memorandum of understanding (MoU) for the development of around 120 acres of aquaculture land at Aurangapur Sambhi in Bhilor Tehsil, Kanpur district. The company expects development to commence post DPR finalisation, with the objective of initiating controlled farming operations during FY27. Direct farming integration, once stabilised, is expected to cumulatively drive 200-300 basis points gross margin expansion in the seafood vertical versus current open-market sourcing benchmarks.

The initiative aligns with the Government of India’s continued focus on fisheries modernisation, aquaculture expansion, and farmer income enhancement. By formalising supply chains through FPO integration and structured production planning, the company contributes to rural employment generation, income stability for participating farmers, and greater protein accessibility.

DSM Fresh Foods is an online brand focusing on fresh meat and ready-to-cook/eat products. It is an online meat delivery company committed to revolutionizing the way customers experience and enjoy high-quality meats.