Euro Pratik Sales acquires 51% stake in Chawla Brothers
The acquisition is expected to significantly strengthen Euro Pratik’s presence in the northern market and accelerate product penetration in underpenetrated regions
Euro Pratik Sales has acquired 51% stake in Chawla Brothers, a well-established decorative surfaces business in North India. The acquisition, valued at Rs 33.2 crore (including capital infusion of Rs 4.1 crore), is expected to be completed by March 31, 2026, and will be funded through internal accruals, reflecting the company’s strong balance sheet. The business is expected to generate a projected revenue of Rs 80 crore in FY27.
This marks the company’s second strategic acquisition within the last four months, following the acquisition of URO Veneer World, which enabled Euro Pratik to strengthen its presence in the southern market. Together, these acquisitions reflect the company’s focused strategy to expand its geographic footprint and deepen its presence across India.
The acquisition is expected to significantly strengthen Euro Pratik’s presence in the northern market and accelerate product penetration in underpenetrated regions. By leveraging Chawla Brothers’ established dealers’ network, Euro Pratik aims to enhance market access across both wholesale and retail channels. The integration will enable a gradual replacement of competing products with Euro Pratik’s own offerings, driving higher revenue and expanding overall market reach.
Euro Pratik Sales is engaged in decorative wall panel and decorative laminates industry as a seller and marketer of Decorative Wall Panels and Decorative Laminates.

