Reliance Industries’ subsidiary -- Reliance Retail Ventures (RRVL) has made strategic minority investment in UK-based FACEGYM, a global innovator in facial fitness and skincare. This marks a pivotal step in RRVL’s continued expansion in the high-growth beauty and wellness space.

Founded by renowned beauty and wellness entrepreneur Inge Theron, FACEGYM has pioneered a transformative approach to skincare by combining non-invasive facial workouts with advanced skincare formulations. With a cult following across several global markets, FACEGYM is widely recognized for creating a new category at the intersection of beauty, wellness, and fitness.

Through this partnership, Reliance Retail’s Tira will spearhead FACEGYM’s India foray -leading its local operations and market development, bringing the brand’s innovative concept to the Indian consumer. Reliance will establish and scale FACEGYM’s presence in India over the next five years, through a mix of standalone studios and curated spaces within select Tira stores across key cities.

This expansion will leverage Reliance's robust retail ecosystem, market expertise, and deep consumer insights to introduce and scale FACEGYM’s unique offering in a rapidly growing beauty space. The partnership reinforces Reliance Retail’s broader strategy to scale its presence in the beauty and personal care vertical, anchored by Tira, India’s fastest growing omnichannel beauty destination, and a growing portfolio of first brands like Akind, Dream, Immerse Play and Nails Our Way.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.