KRBL has diversified into edible oils and aims to achieve Rs 200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers. The company launched two edible oil variants in February under its ‘India Gate Uplife’ range - Gut Pro and Lite - priced at Rs 192-199 per litre.

There has been only one brand 'Saffola' so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. The company is going to expand this space. For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs 50 crore. In the next three years, the company aims for 8,000-10,000 tonnes sales and revenue of Rs 200-300 crore. The new products are priced 5.7 per cent higher than Saffola's blended oil variants as KRBL positions itself as a premium brand.

KRBL, the largest integrated rice miller of the country, is one of the major producers of rice products (both basmati and non-basmati rice).