Lenskart Solutions has partnered with Labubu Popmart, the global leader in designer toy and entertainment culture. This collaboration brings together the company's innovative eyewear fashion with Popmart's beloved IP, Sweet Bean, to launch a limited-edition collection of Eyewear and Bitz charms in the Singapore market, transforming into an even more personal and playful style statement.

Popmart’s blind boxes reinvent toy shopping by turning every purchase into a surprise, letting buyers discover one unique designer collectible hidden inside each sealed box. This mystery-driven experience has transformed toys into lifestyle collectibles, creating excitement, anticipation, and a thriving collector culture. Sweet Bean is one of Popmart’s most popular character IPs, known for its whimsical, expressive universe and collectible appeal.

The Lenskart × Sweet Bean Bitz Collection features miniature, magnetically-snappable charms designed around some of Sweet Bean’s ‘I want a Hug’ series. Each charm attaches seamlessly to Bitz-compatible Lenskart frames, allowing fans to express their style through fun, interchangeable accessories. The Eyewear collection launch will be followed by a Bitz Charms launch event in the upcoming days.

Lenskart Solutions is a technology-driven eyewear company with integrated operations spanning designing, manufacturing, branding and retailing of eyewear products. It primarily sells prescription eyeglasses, sunglasses, and other products such as contact lenses and eyewear accessories, under multiple brands and sub-brands.