Mahindra & Mahindra (M&M) has launched the XUV 3XO EV starting at Rs 13.89 lakh. Designed to cater to the aspirations and sophisticated needs of discerning customers, the XUV 3XO EV perfectly balances urbane design, performance, safety and cutting-edge technology. 

The vehicle carries an unmistakable, contemporary stance that feels confident on the road and instantly recognizable as part of the XUV 3XO family. Inside, it blends modern aesthetics with a premium ambience -- designed to deliver comfort in every journey. In addition to its stylish design, the XUV 3XO EV offers practical ownership, making it an economical choice for the customers.

The XUV 3XO, launched in April 2024, offered a range of segment-leading features, establishing a new benchmark for the subcompact SUV segment. It has enjoyed tremendous success achieving close to 1.8 Lakh sales since launch. The XUV 3XO EV builds on this foundation for customers who typically use the vehicle for intra-city commutes and want an electric SUV that feels like a smart next step. 

Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.