Reliance Industries’ FMCG arm -- Reliance Consumer Products (RCPL) has acquired majority stake in Australia’s popular ‘Better-For-You’ beverage business Goodness Group Global Pty. (GGG). The deal marks RCPL’s entry into the burgeoning consumer goods market in Australia, while reaffirming its commitment to deliver the ‘global quality at affordable price’. Under the strategic partnership, RCPL will help promote Goodness Group’s flagship healthy beverages brands like Nexba and PACE - a hydration brand co-created with Australian cricket captain Pat Cummins, across newer markets including India. 

The partnership further strengthens RCPL’s efforts in developing a health-based beverages portfolio and solidifies its position as a rapidly emerging global FMCG player from India. The company has already forayed into key global markets like UAE, Qatar, Oman, Bahrain, Nepal and Sri Lanka. RCPL has a strong portfolio of healthy beverages like RasKik & Sun Crush juices, zero-sugar CSDs and herbal-natural beverage brand Shunya.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.