United Breweries (UBL) has launched ‘Kingfisher Smooth’ in Maharashtra. A strategic addition to the Kingfisher portfolio, the new variant strengthens the brand’s presence in the mainstream strong beer segment as the company gears up for the peak consumption period. The launch marks a key step in scaling Kingfisher Smooth across high-growth markets. Maharashtra, with its strong retail network and large consumer base, offers a significant opportunity for expansion. This follows the encouraging early consumer response to Kingfisher Smooth in Rajasthan and Karnataka.

Developed for consumers seeking a smoother and more approachable beer experience, Kingfisher Smooth offers a balanced profile without compromising on taste. Brewed using imported hops and with no added sugar, it delivers a clean, smooth finish while retaining the strength preferred by strong beer consumers, making it well-suited for relaxed occasions. The product is currently available across leading retail outlets in Mumbai and Pune and will be rolled out across Maharashtra from April. It will be priced at Rs 125 for a 330 ml bottle, Rs 120 for a 330 ml can, Rs 155 for a 500 ml can, and RS 200 for a 650 ml bottle.

United Breweries is at the forefront of the brewing industry and it is known for its flagship Kingfisher brand and a growing portfolio of premium international beers, including those from the HEINEKEN family.