Bright Outdoor Media has further expanded its premium media inventory through a strategic partnership with a likeminded OOH media company for the development and commercialization of a new high-visibility hoarding site at Naigaon, awarded under a tender from Western Railway.

The new advertising structure will be developed on vacant land located at the South-West of Naigaon Road Over Bridge (ROB), offering exceptional exposure to high-density commuter and vehicular traffic. The site will feature a back-to-back hoarding structure, with dimensions of around 28.5 ft x 28.5 ft (West to East) and 28 ft x 28 ft (East to West), ensuring optimal visibility from both directions (morning and evening traffic) catering to traffic to/from Vasai, Virar, and Nala Sopara. The structure will be designed and installed in compliance with stringent engineering and safety standards, ensuring that all structural stability, wind-load resistance, and operational safety norms are strictly adhered to, in line with applicable regulatory and industry guidelines.

The total display area of the structure is around 1,596.25 sq. ft., and the contract tenure is seven years, effective from January 6, 2026, to January 5, 2033. This long-term tenure further strengthens Bright Outdoor Media’s commitment to building sustainable and premium outdoor advertising assets in key growth corridors of the Mumbai Metropolitan Region through a JV Partner.

Bright Outdoor Media is engaged in the business of providing advertising services offering advertising media services consisting of Out of Home (OOH) media services.